Groot Handelsgebouw as artist’s canvas: Collision Project comes to Europe
Groot Handelsgebouw now boasts a large and striking mural by Rotterdam graphic artist Saïd Kinos. The artwork marks the European launch of the Collision Project, which began in the US and uses the built environment as a canvas for up-and-coming art talent.
The Collision Project uses art in public space as an opportunity to encourage the exchange of ideas and democratise art. Launched three years ago at Industry City in Brooklyn, a 16-building, 35-acre adaptive reuse campus, the project’s name evokes the collision of ideas as well as growth through exposure to alternative perspectives.
Saïd Kinos’ 10m x 3m artwork symbolises how the old meets the new in the Groot Handelsgebouw. It is marked by the contrasting, lively colour palette and distorted typography that are typical of his work. The towering letters in the mural form the word ‘collide’, a reference to the name of the Collision Project.
In 2021, the hope is to bring at least eight artists to the Collision Project. Their work will be on display at various locations throughout Groot Handelsgebouw from next year onwards with regular rotation of new art.